GM EV Sales Up 111%, Crush Ford
- - - GM EV Sales Up 111%, Crush Ford
Douglas A. McIntyreJuly 19, 2025 at 11:01 PM
GM (NYSE: GM) sold 46,280 EVs in the second quarter, which was up 111% compared to the same quarter a year ago, according to Battery Technology. Ford sold 16,428, which was down 31%. Ford (NYSE: F) blamed its numbers on recalls. Given that Ford has had a recall every three days so far this year, this should come as no surprise. And, it’s “fuzzy math”. Comparing recalls to sales makes no sense.
Key Points -
GM Is Closer To Catching Tesla
Ford Recall Problem Hits EV Sales
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GM has started to move much closer to Tesla (NASDAQ: TSLA) in terms of US sales units. Because Tesla does not break out its US market share, it is not possible to know the exact number. It is estimated to be 45% and falling fast. GM’s EV share is about 15%.
The key to GM’s success is its multibrand strategy. Chevrolet sales enable GM to dominate the mid-market. Cadillac has doubled down on its EV strategy. Aside from an EV version of the Escalade, it recently launched two new models–the Vistiq and Lyriq. Cadillac is also offering 2.9% APR financing, a rate significantly below the market.
Ford, on the other hand, has a flawed strategy. Its most enormous blunder is that it cannot build quality cars. The other is that its EV branding is based on the Ford F-150 Lightning and Mustang Mach-E. Full-size pickup drivers don’t want an electric engine. The Mustang has been a gas-powered sports car since its introduction in 1964. Suddenly, Ford turned it into an EV crossover. To make matters worse, these are self-inflicted wounds, created by Ford CEO Jim Farley's management.
Across town in Detroit, GM CEO Mary Barra has employed a multibrand EV strategy and combined it with the ability to make high-quality cars.
If any US car company is going to catch up with Tesla, it is likely to be GM. Ford bungled its chance
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